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Our Brand Story
Birdie Balou
In August 2021, Birdie Balou made its vibrant debut, revolutionizing the sports accessory world with a blend of fun and practicality. Designed for the avid golfer, tennis player, pickleball enthusiast, and beach lover, Birdie Balou's stands out for its quality gear that brings personality into every game.
Sheilagh Wilson, fueled by a passion to elevate her own golf experience with family and friends, sought to find sporty accessories that were not only practical but also vibrant and stylish. Faced with a market saturated with uninspiring colors, Sheilagh leveraged her two decades of expertise in apparel and footwear development to create a brand that would stand out.
Birdie Balou, a proud women-led venture from Texas, now offers an extensive array of lively and practical sports equipment and accessories, ensuring that your game, whether on the course, court, or coast, is always in full swing.